9/28/2007
Heelys has really focused marketing
Hmmm, this seems like an unnecessarily limited target market:
“Heelys, Inc. engages in the design, marketing, and distribution of action sports-inspired products for 14 year-old boys and girls. It offers its products under the HEELYS brand name.”
(from the business summary at http://finance.yahoo.com/q?s=HLYS)
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