I’ve been waiting for this for a while. Now that Yahoo! has an offering comparable to AdSense, I can eat our own dog food. Actually, I’ve had YPN ads on my blog for a few weeks now; I was part of the alpha testing.
The first advertising product Yahoo! will be offering through the beta is its Content Match(TM) contextual listings. Content Match enables publishers to place Yahoo!’s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Already proven on Yahoo!’s large distribution sites, Content Match can help small- and medium-sized publishers monetize valuable site inventory and provide additional qualified leads to Yahoo! advertisers.