While watching last week’s episode of Lost last night, they had a commercial for the Hanso Foundation and showed this URL:
Visiting this lend me down a long trail of doing little puzzley things, getting secret codes, figuring out where to plug them in on the Hanso foundation web site, and then reading and attempting to digest the strange clues that came out. Definitely a fun way to waste a couple of hours.
The show has a slew of web sites, phone numbers, and even a book (“Bad Twin” by Gary Troup, an anagram of “purgatory”) that are all part of its marketing buzz.
I must say part of me thinks that it’s cool that they’ve made it very multimedia, but it is also beginning to worry me. Worried in the sense that they’ve created so many loose ends, that they couldn’t possibly tie them all up. That much of this might consist of dead-ends as far as the storyline goes and that its only function is to buzz the show or to create spin-off books, movies, and video games. With the various media buzz and the continual adding of more twists and turns to the plot, it is beginning to remind me a lot of the Matrix films, which also kept layering on more details (e.g.: the Merovingian) and raising expectations only to sell a few video games and disappoint strongly with the last film of the trilogy. Lost, I hope you are not embarking on the same path!
You missed the ad in the New York Times that the owner of the Hanso corporation took out claiming that Bad Twin misrepresented his company, blah, blah, blah.