I haven’t seen it and I don’t know whether they actually eat pudding, but when I first saw the preview for Brokeback Mountain, the first thing I thought of was one of Cartman‘s classic lines in an episode of South Park about an independent movie festival coming to South Park:
Cartman: No dude, independent films are those black and white hippie movies. They’re always about gay cowboys eating pudding.
Others have also made the same observation: